The Brief

The brief was to develop a new brand identity for a start-up sports car company based in Queenstown. The name, look and feel, collateral and website all needed to be created from scratch. The company would provide not just the cars but also suggested itineraries as well as en route activities and accommodation.

The Process

There's nothing like an afternoon out in an Aston Martin to get the creative juices flowing! The team sat down with Laura and the Ignition team and after a few sessions to give a clear understanding of where they saw the brand going, we provided options for names and the overarching look and feel of the brand. Decisions on naming and design were made quickly with access to incredible photography easing the process considerably.

The Result

“Fluid have been instrumental in the successful launch of our business. Everything delivered to us has far exceeded our expectations. I can tell that they actually care about my business and share in the excitement of a new launch with me, making the whole process easier. “They just get it” and that’s because they are fantastic at what they do. They will be the only business I work with on our current business and any future ventures. Amazing people, amazing skills, amazing service.”

Laura Moore, Ignition Self Drive