We were asked to re-design a logo... instead we came back asking the challenging questions which resulted in a look deep within the core of the business. Once understood, then we looked at how to communicate this with the world.
We initially focussed on the environmental influences which set this brand apart from the competition. Flavours, textures, temperature, movement and flow. The logo evolved out of this. We then combined this with some astounding imagery and wrote the kind of copy which captures the imagination and refines the brand in the market place.
Once Mt Cook Alpine Salmon's core brand was established, they were able to move into additional supporting product ranges. These guys are now flying... their unique salmon is celebrated on the international market and they have bought out their neighbouring competition. Truely they are Nature's Finest Tasting Salmon.