The Brief

Appraise the brand name of the company and create a new identity based on a fresh approach. This included the design of a new logo but also packaging, internal and external communication tools and the online customer experience.

The Process

A deep understanding of the needs of this brand comes from constantly challenging assumptions and using a customer-centric approach to design. We have worked closely with the marketing team and management to explore compelling solutions which allow for future expansion of the brand.

The Result

Aoraki continues to be a market leader for smoked salmon products and the future looks exciting as the business plans the expansion of its operation to meet international demand.