The Brief

Help the company move from a brand built around the former owner and founder of the business to one which better describes a wider scope and capability. New owners, new staff and a future-focused vision based on growth and passion.

The Process

A full Brainspill session was required to get all staff on the same page and create a strong language for the brand. From here came a fresh vocabulary and strong sense of direction in terms of design values and brand presentation. Fluid took the lead on creating a new identity and building a brief for future elements.

The Result

The distinctive design we created for Origin has given the team a strong sense of who they are and how they offer their services. The identity sets Origin apart in a crowded sector and Fluid has been by their side throughout the process to assist with the production of site signs, stationery and other promotional tools.

“Working with Fluid suited our company to a T! Fluid listened to all our ideas and produced a range of thoughtful options and developed a website that we are all really happy with.”

 

Jessie Sutherland, Origin Consultants