Our brief was to develop a brand which enveloped all of the ideals and aspirations around a healthy and sustaining raw balls product. The brand needed to speak to your inner soul and to make your tummy rumble.
We targeted the athletic market, who demand and appreciate a premium product. Once we got the brand essence nailed, then we packaged it up and got it on the shelf. The flavour variants kept coming and the full product range took form. These needed not only packaging, but POS boxes, marketing materials and a website to engage the consumer and tell the story.
We created a brand that thinks differently and has set the stage for future product development. Fine Foods gave them an award... and Godzone decided they wanted to be be involved. It all started in a kitchen in Queenstown, who knows where it will end?